Independent Opticians
Nebraska’s Premier Independent Optician
Welcome to Robert Max—the only place in Omaha where you can find unique, fully customizable eyewear from the most respected, sought-after brands around the globe. For more than 27 years, our independent opticians have been fitting, customizing, preparing, and repairing spectacles and sunglasses for those with a discerning eye for eyewear. Owner Karen McCormack-Carlson has a long career as a skilled optician, and her team takes pride in curating the greatest selection of artisan frames in the Midwest.
We want each of our customers to feel they’ve received the highest level of personal interaction and care during their visit, so we work to build personal relationships with every client. Upbeat, positive music sets the tone right when you enter our boutique location just east of 90th and Pacific, and our opticians will always share their honest opinions and offer their expert advice to ensure you leave with frames that flatter your face.
Omaha-Owned and Operated
As a female-owned, independent eyewear company in Omaha, we strive to support other local businesses in the area and give back to the community which helps us thrive. We are Better Business Bureau members, one of our trusted lab partners for lens creation is located in Omaha, and we support local charities and philanthropic organizations in the Omaha area.
Karen, David, and Alex were all born and raised in Nebraska. Each set their own course, learning about eyewear trends and the optical industry as they went, but they all came home to the Cornhusker State in the end. Their combined expertise and Karen’s unparalleled skill in curating fashion-forward eyewear collections have made Robert Max one of the highest-rated boutiques in the nation. Get Nebraska-nice optical service in a world-class boutique right here in Omaha when you choose Robert Max for your next specs.
Independent Opticians Versus Optometrists
Discerning the differences between opticians and optometrists can be confusing for those outside the optical industry. The main difference all comes down to one thing: choice, both for you and for us.
Opticians are to optometrists what pharmacists are to doctors. Much like a doctor orders a prescription using their knowledge of human illness and a pharmacist fills that prescription using their knowledge of medicine, optometrists are adept at testing your eyes and providing a lens prescription while opticians are focused on filling that prescription using our expert knowledge of eyewear. We spend each day fitting individuals with the perfect lenses, coatings, frame materials, and facial fit. Because every prescription will fit every lens, frame, and face differently, working with an optician can mean the difference between getting glasses that are just functional and getting ones you love to wear.
Because we are independent, we have the choice to work with only artisans and brands we love to create custom eyewear and offer bespoke eyewear options. We hand-select every frame in store, stocking only trendsetting, unique, distinctive glasses made by some of the most respected optical artisans in the world.
That amount of choice for us means we can create the most unique array of options for you to choose from. We can customize almost any aspect of your prescription glasses until we’ve found the perfect fit for you, and we’ll go above and beyond to make it happen. Plus, you get the chance to consult with an expert to make sure your new frames fit perfectly, accentuate your best features, and feel like a natural extension of you and your style.
Find Your Fit
Ready to find the specs that meet all your ex-spec-tations? Walk-ins are more than welcome—just head to our boutique at 8730 Pacific St. in Omaha—or you can call us at 402-281-1297.