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      <image:title>Home - Karen | President</image:title>
      <image:caption>Karen McCormack-Carlson is a second-generation certified optician and truly at the heart of what makes Robert Max Opticians unique. Her service, expertise and skill as an optician, coupled with her approach to designing, curating and editing exclusive collections is the reason Robert Max customers are accustomed to receiving world-class optical service.</image:caption>
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    <lastmod>2025-08-13</lastmod>
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    <loc>https://www.robertmaxopticians.com/contact-us</loc>
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    <lastmod>2025-08-06</lastmod>
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    <lastmod>2020-05-08</lastmod>
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      <image:title>Experience - Experience the Difference of Superior Opticianry</image:title>
      <image:caption>At Robert Max, we’re changing the way you shop for eyewear. In our boutique, you won’t hear soft classical music under bad fluorescent lighting. You’ll sing along with chart toppers in a beautiful, comfortable, modern setting while our opticians help you narrow down your options.</image:caption>
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      <image:title>Experience - Find Your Fit</image:title>
      <image:caption>If you’re ready to find a unique, artisan pair of glasses in an upbeat atmosphere, Robert Max is the place to be. Walk-ins are always welcome at our boutique in Countryside Village near 90th and Pacific in Omaha.</image:caption>
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    <loc>https://www.robertmaxopticians.com/bespoke-custom-eyewear</loc>
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    <lastmod>2025-07-22</lastmod>
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      <image:title>Bespoke | Custom Eyewear</image:title>
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      <image:title>Bespoke | Custom Eyewear - What Does It Mean to Create Bespoke Eyewear?</image:title>
      <image:caption>Bespoke eyewear is the peak of customization. We can measure and control for every feature on your face, including eye size, nose bridge length, and the length from your temples to your ears, so your glasses fit snug and secure without being too tight or close to your face. If you have long temples or a high nose bridge or another facial feature that deviates from what the glasses industry deems “standard,” you may have simply resigned yourself to the fact that you’ll either need to settle for glasses that are uncomfortable or ones that are less than stylish. We can custom craft a pair of glasses to fit any face with any range of facial measurements. You should be able to buy eyewear that works, fits correctly, and fits your style, and with a little assistance from the opticians at Robert Max, you can! Standard spectacles simply can’t compete with the fit of custom frames from Robert Max, and you’d be surprised the difference an in-person adjustment can make to finalize the fit of a superior set of glasses—it’s an experience you can never duplicate online.</image:caption>
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      <image:title>Bespoke | Custom Eyewear - Benefits of Bespoke Eyewear</image:title>
      <image:caption>The main benefit of visiting your local independent optician for bespoke eyewear is creating the perfect individualized fit without losing sight of the most important thing: accurate, clear vision. By measuring every aspect of your face, our team can ensure your pair won’t pinch or slide. Each piece of custom eyewear from Robert Max is made with a single person in mind from start to finish to ensure the end product has the perfect fit, prescription, style, and lens technology for that individual.</image:caption>
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      <image:title>Bespoke | Custom Eyewear - Find Bespoke Eyewear in Omaha</image:title>
      <image:caption>If you’re looking for fully customizable glasses, trust your local opticians at Robert Max to find your perfect fit. You can reach us at 402-397-0930 or just walk in during business hours. Our opticians will help you find the perfect bespoke eyewear to fit your needs—and your face!</image:caption>
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      <image:title>Independent Opticians - Find Your Fit</image:title>
      <image:caption>Ready to find the specs that meet all your ex-spec-tations? Walk-ins are more than welcome—just head to our boutique at 8730 Pacific St. in Omaha—or you can call us at 402-397-0930.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad0efcbc3c16a7ed7aff772/1593540278377-MNC9YX1UUHDEU2QZ05EL/79321572_2504597749795054_3402205429529313280_o.jpg</image:loc>
      <image:title>Independent Opticians - Omaha-Owned and Operated</image:title>
      <image:caption>As a female-owned, independent eyewear company in Omaha, we strive to support other local businesses in the area and give back to the community which helps us thrive. Not only are we Better Business Bureau members, we support local charities and philanthropic organizations in the Omaha area. Karen was born and raised in Nebraska, charting her own course. She learned about eyewear trends and the optical industry as she went. Karen’s unparalleled skill in curating fashion-forward eyewear collections have made Robert Max one of the highest-rated boutiques in the nation. Get Nebraska-nice optical service in a world-class boutique right here in Omaha when you choose Robert Max for your next specs.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.robertmaxopticians.com/lens-coatings</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-07-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad0efcbc3c16a7ed7aff772/1593611646095-8R8MLLA2FI0YKEN829I7/56431012_2297886127132885_5774416850381176832_o.jpg</image:loc>
      <image:title>Tints and Mirrored Lenses - Warranties for Eyeglass Lens Coatings</image:title>
      <image:caption>We understand that everyday life can take its toll on your lenses. Robert Max’s frames and lenses come with a variety of warranty options to ensure your pair is protected against whatever comes your way. Learn more about our warranty and insurance information here.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad0efcbc3c16a7ed7aff772/1593611373211-LEXTMJ4BOMZTMAF6W85S/55892326_2293129657608532_1265034543467855872_o.jpg</image:loc>
      <image:title>Tints and Mirrored Lenses - Find Your Fit</image:title>
      <image:caption>Create the custom-tinted or mirrored lenses of your dreams with a little help from the opticians at Robert Max. You can reach us at 402-281-1297, but we’d love to see you in person. You can find our boutique just east of 90th and Pacific in Omaha.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad0efcbc3c16a7ed7aff772/1593610949184-4QEDNDY9N9Z0IXJR6V1F/98150450_2633038106951017_1285341531095433216_o.jpg</image:loc>
      <image:title>Tints and Mirrored Lenses</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad0efcbc3c16a7ed7aff772/1593697586063-56JIE43ZYSEUK98B2EM9/60676660_2325359431052221_2171245722068844544_o.jpg</image:loc>
      <image:title>Tints and Mirrored Lenses - Lens Coating and Tint Options</image:title>
      <image:caption>Robert Max’s Omaha eyewear boutique offers a variety of lens styles, tints, and coatings to provide superior customization options to our customers. Single-vision, standard progressive, near-range progressive, and mid-range progressive lenses are just the tip of the iceberg. We can also help you choose the right color or custom dip a tint in house to help with vision-related issues from night driving to light sensitivity—or just for fun!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad0efcbc3c16a7ed7aff772/1593611546354-APL1WD80DBNAJP29SGPS/89427511_2569750619946433_3097404807556628480_o.jpg</image:loc>
      <image:title>Tints and Mirrored Lenses - Nebraska’s Premier Independent Opticians</image:title>
      <image:caption>As Nebraska’s premier independent optician, Robert Max is committed to building lifelong relationships with our customers. Our professional opticians are available to assist you during open hours every day, including walk-ins. With decades of combined experience and a passion for spotting trends, our team will scour racks of artisan frame options to find the one that’s right for you. If you still can’t find the right frames, our opticians can work with you to craft fully customizable bespoke eyewear to create exactly the pair you imagined.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.robertmaxopticians.com/lens-tech</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-07-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad0efcbc3c16a7ed7aff772/1593612574885-CO52PY9S0KUXC6NVYSMN/92322943_2594419434146218_3334102332139896832_n.jpg</image:loc>
      <image:title>Lens Technology - What are Progressive Lenses?</image:title>
      <image:caption>You may have heard progressive lenses called a lot of names. Multifocal, no-line bifocal, and no-line trifocal are just a few of the names that all refer to this same basic type of lens. It allows the wearer seamless vision between close, mid, and long-distance ranges. That’s not to say we can’t help you with old-fashioned bifocal or trifocal lenses—we’d be more than happy to assist you if that’s what you’d prefer. Our focus is to ensure the pair you leave with is the absolute best fit for your face, lifestyle, and vision needs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad0efcbc3c16a7ed7aff772/1593612597766-S284CCXL4OZT4S5D57JC/64641051_2346258048962359_5978702172336947200_o.jpg</image:loc>
      <image:title>Lens Technology - What are Compensated Lenses?</image:title>
      <image:caption>Compensated lenses refer to a new technology that allows opticians the ability to drastically reduce the thickness of high prescription lenses and reduce peripheral blur to offer clearer reading, intermediate, and distance vision to eyeglass wearers. These are especially beneficial to individuals with high prescriptions or astigmatisms and they offer up to 79 focal points of clarity to ensure your vision is clear no matter where you look!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad0efcbc3c16a7ed7aff772/1593612625495-U5BUY4ABM16JBS4Y1OHI/69798118_2402287076692789_7850523660954632192_o.jpg</image:loc>
      <image:title>Lens Technology</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad0efcbc3c16a7ed7aff772/1632779340026-Z9EOKI1LE3OPP0WIWQ6U/IMG_6556.jpeg</image:loc>
      <image:title>Lens Technology - Other Lens Types and Coatings</image:title>
      <image:caption>When it comes to lenses and the types of coatings you can put on them, there are about as many brand names and styles as you’d find in any other industry. Our focus on using only independent labs means you don’t have to worry about being upsold on one particular brand. We can find lifestyle and task-specific lenses perfect for your hobbies. For outdoorsy individuals, it’s important to have a lens that will stand up to boating, golfing, biking, hiking, or whatever your passion may be. For gamers or professionals who spend a lot of time in front of the computer, our newest single-vision lenses have blue-blocking technology built right into the lens itself! When you’re looking into your next lenses, some of the premium brands we work with include:</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad0efcbc3c16a7ed7aff772/1593612479641-LIDWE4UIJ6IJJDOZD992/58698666_2307989379455893_3137881485592231936_o.jpg</image:loc>
      <image:title>Lens Technology - Visit Robert Max</image:title>
      <image:caption>Find the best lenses and a stunning pair of frames when you head into our boutique off of 90th and Pacific in Countryside Village. Have a quick question? You can also call the Robert Max team at 402-397-0930.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.robertmaxopticians.com/customized-sizing</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-07-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad0efcbc3c16a7ed7aff772/1593612876001-G233T32ZO8CCCTY8IITW/87012019_2551948971726598_2805004039635337216_o.jpg</image:loc>
      <image:title>Customized Sizing - Properly Measuring Eyewear</image:title>
      <image:caption>The process of properly measuring a pair of glasses is intricate. Each measurement will slightly alter all of the others, so working with an experienced, professional optician ensures each tiny tweak and adjustment is customized to perfectly fit your face. The following are a few of the most important measurements we’ll take when determining the best fit for your face.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad0efcbc3c16a7ed7aff772/1593612788708-O3K29OR9KNXUEIT3ZSUE/55468463_2289285591326272_2238780191558074368_o.jpg</image:loc>
      <image:title>Customized Sizing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad0efcbc3c16a7ed7aff772/1593612945771-1H6H6SN1AFEMWJKIJ3AM/56453048_2291162347805263_7611464140581765120_o.jpg</image:loc>
      <image:title>Customized Sizing - Visit Robert Max</image:title>
      <image:caption>For the best-fitting glasses and sunglasses in Omaha, trust your local opticians at Robert Max. You can reach us at 402-397-0930 or just walk in during business hours to talk with our experienced opticians about finding your perfect pair!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.robertmaxopticians.com/handmade</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-07-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad0efcbc3c16a7ed7aff772/1593613184676-GPDUNA81JXISOSC2N4LH/33502401_2068367220084778_6393746616158781440_o.jpg</image:loc>
      <image:title>Handmade Eyewear - Bespoke Eyewear Options at Robert Max</image:title>
      <image:caption>While we can customize certain elements of any brand we carry to meet your needs, choosing a pair from our proprietary Robert Max Collection ensures we can tweak every aspect of your glasses for unmatched personalization, quality, and fit.  We can create any shape in any color or any size thanks to our two brands which allow for completely bespoke options. Additionally, some of the other brands allow for further shape and color customizations which our opticians would be happy to help you navigate when you stop into the boutique.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad0efcbc3c16a7ed7aff772/1593613139446-YXHDADU1CNZNRXPH8IBZ/39104590_2143724792549020_1556688738698919936_o.jpg</image:loc>
      <image:title>Handmade Eyewear</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad0efcbc3c16a7ed7aff772/1593613344192-5LNAZ196ORBFYJW6SIJV/79533534_2484610745127088_2872548628067516416_o.jpg</image:loc>
      <image:title>Handmade Eyewear - Who Benefits from Handmade Eyewear?</image:title>
      <image:caption>Eyewear Artists: Working with independent artisans also helps support them and their families. Unlike large manufacturers that can sometimes exploit lower income workers, the small companies we work with all ensure their employees earn fair, and often above-market, wages. The Environment: Working with small businesses is more environmentally friendly because they don’t create the amount of waste large manufacturers create. Many of the brands we choose to work with also take part in donating to environmental causes and focus on sustainability in their policies and procedures. Plus, our frames are made with Mazzuchelli acetate, not plastic, so working with Robert Max helps reduce your carbon footprint and support independent artists all in one! Our Customers: While handmade, bespoke eyewear is an attractive option for most people, they can be especially helpful for people with distinct features that are difficult to adjust for. If you typically have difficulty finding glasses that fit your face right off the rack, consider a custom, handmade pair from Robert Max for your vision needs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad0efcbc3c16a7ed7aff772/1593613255058-BJ1S80OTVPTBDMP5ZJNF/32332326_2061879024066931_5375941759027118080_o.jpg</image:loc>
      <image:title>Handmade Eyewear - Visit Our Boutique</image:title>
      <image:caption>Thinking about updating your eyewear and investing in custom, handmade glasses? Our opticians can help you craft the perfect pair when you visit our boutique off of 90th and Pacific in Countryside Village.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.robertmaxopticians.com/repairs</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-07-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad0efcbc3c16a7ed7aff772/1593613698134-JBS2QAHXOLVC9UXA1SV1/72468586_2429589147295915_4553622690560212992_o.jpg</image:loc>
      <image:title>Repairs and Adjustments - Visit Our Boutique</image:title>
      <image:caption>If your misaligned glasses have you bent out of shape, head to Robert Max. Our opticians would be happy to make adjustments to fix any brand we carry or adjust outside brands for a small fee at our Omaha location near 90th and Pacific in Countryside Village.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad0efcbc3c16a7ed7aff772/1593613517003-8P54NGG2QII1AH2DVBOT/48981140_2229044250683740_7998663976416182272_o.jpg</image:loc>
      <image:title>Repairs and Adjustments</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad0efcbc3c16a7ed7aff772/1593613628306-LSUT4AC3RGJWICFI9SRD/57453713_2314019688852862_1747646102825336832_o.jpg</image:loc>
      <image:title>Repairs and Adjustments - Repairs for Glasses and Sunglasses</image:title>
      <image:caption>We know your glasses are more than an accessory—they’re a necessary part of your day, and when they become bent or misshapen, it can drastically impact how you move through the world.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad0efcbc3c16a7ed7aff772/1593613560151-E472LQQD4VQ1EILXWPBD/50675869_2248812248706940_2112865481449799680_o.jpg</image:loc>
      <image:title>Repairs and Adjustments - Adjustments for Glasses and Sunglasses</image:title>
      <image:caption>Our opticians have more than 75 years of combined experience, so they’ll be able to adjust almost any pair of glasses. As we mentioned, we cannot guarantee we’ll be able to adjust certain frames if they weren’t purchased at our boutique, but our team will do our best to service any glasses issue that walks through our doors. While every face is different, our years of experience give us the unique ability to offer the best possible adjustments to our customers. Over time, most glasses will need a tune up, and our opticians are happy to help with anything from a big adjustment to a quick fix. Plus, we can clean your pair in our ultrasonic machine before you leave to make your frames look and feel like new!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.robertmaxopticians.com/warranty</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-11-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad0efcbc3c16a7ed7aff772/1593613943946-2N0I9CPP7M84SLM6SY5W/67536473_2380164212238409_2221421557245280256_o.jpg</image:loc>
      <image:title>Warranty &amp; Insurance</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad0efcbc3c16a7ed7aff772/1632779293270-4I1JWEFRNFB6FQ4YOHJ8/175E0C68-18B7-4D9F-91B7-8CDEB4E692F6.JPG</image:loc>
      <image:title>Warranty &amp; Insurance - Eyewear Warranties at Robert Max</image:title>
      <image:caption>All lenses and frames purchased at Robert Max come with a minimum warranty of one year, and some of our brands will offer extended warranties for no additional charge. This warranty will cover scratches and damage to lenses as well as bending or frame defects—most of which our team can happily fix for you in-house! If you choose to add an anti-reflective or anti-scratch coating, you can choose to increase your lens warranty to two years or stick with the one-year plan if you so choose. As we mentioned certain brands in our store may have longer manufacturer warranties to offer, and our team will be happy to explain the specifics of your warranty once you’ve selected the frames and lenses you’d like to purchase.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ad0efcbc3c16a7ed7aff772/1593613894031-ZZ9QHR91AFZUW7TGT7X1/82966050_2530806173840878_1302787658187014144_o.jpg</image:loc>
      <image:title>Warranty &amp; Insurance - Visit Our Boutique</image:title>
      <image:caption>Interested in finding high-quality, warrantied glasses that address your vision needs? Walk-ins are more than welcome—just head to our boutique at 8730 Pacific St. in Omaha!</image:caption>
    </image:image>
  </url>
</urlset>

